The California Supreme Court has unanimously held that because a zip code constitutes personal identification information under the Song Beverly Credit Card Act, retailers are not allowed to request consumers to provide such information when purchasing merchandise with credit cards.
California’s Song Beverly Credit Card Act is a consumer protection statute which prohibits, among other things, retailers from misusing personal identification information obtained during credit card transactions for marketing purposes. Other states including Delaware, Kansas, Georgia, Maryland, Massachusetts, Minnesota, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, Rhode Island, Washington, D.C., and Wisconsin have similar consumer protections statutes.
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